Overtone - Social Media Monitoring and Measurement

Javits Center, New York City

Web 2.0 Expo showcases to over 8,000 attendees the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. Overtone will be exhibiting and speaking about its latest Social Media Analytics and Customer Intelligence SaaS-based solutions.

Voice of the Customer Best Practices Across Multiple Channels (Featuring Forrester's Bruce Temkin)

Understanding the customer experience at every brand touch point including the broader social media is challenging. If you could understand the Voice of the Customer across all channels, you could optimize loyalty and overall customer lifetime value. Forrester Research Analyst, Bruce Temkin, will present the latest findings within their customer experience index across industries as well as best practices for implementing a VoC program within your business.
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Review sites, blogs, forums, networking sites and online conversations in general are abuzz over various products and services. But how does a product manager make sense of all these online conversations and distill consumer trends and insights to build better products?

If it were easy, there’d be no bad product reviews, no viral videos, no PR disasters. Product managers and marketers alike need a social media listening strategy to systematically listen, analyze and measure consumer interest and sentiment. And they need processes in place to get this valuable intelligence to the people in the organization who are able to act on it.

Overtone and the Association of International Product Marketing and Management (AIPMM) are partnering up to host a three-city roundtable tour and three-part webinar series titled “Perfect Pitch: Uncovering Trends by Listening to Social Media”. The open discussion will focus on the analysis of social media trends and data and how a frontline product manager can leverage these insights to improve their product development cycle and satisfy consumer expectations.

By understanding these conversations and listening to the customer experience, a proactive manager will know the good, the bad and the ugly of their product and will be able to act on these insights in real time.

Overtone’s OpenMic software solution and their expertise in social media analytics partnered with the seasoned product managers of the AIPMM bring together a lively forum where high level strategy and methodology can be discussed.

Join Overtone, the AIPMM and other managers for these roundtable discussions in the following cities:

September 10 – Chicago, IL
September 15 – San Francisco Bay Area (Silicon Valley)
September 17 – Boston, MA

To register for the any of the roundtables, please visit http://www.eventbrite.com/org/149948342.

The webinar series will begin shortly after the in-person roundtables.

October 8 – Perfect Pitch Webinar

For more information on location, times and registration for any of the dates mentioned, please contact an Overtone representative or visit www.aipmm.com .

What steps have you taken to monitor your customer listening channels? The concept of monitoring social media is less becoming a “new” thing and now becoming a necessity. Companies are ill prepared to analyze the effects of social media on their brand.

Join Overtone and Dave Meader, Professor at the University of Berkeley, Haas School of Business and Principal of Meader Consulting in a systematic audit of your companies listening channels. The discussion will focus setting the groundwork for making invaluable customer insights to the business users who need them - from the analyst to the C-Suite.
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Overtone's CMO Neil Patil and Gov 2.0 consultant Peter Corbett talk about enabling collaborative government using Web 2.0 tools.

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San Francisco, Moscone West
Web 2.0 Expo showcases to over 10,000 attendess the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. Overtone will be exhibiting and speaking about its latest Social Media Analytics and Customer Intelligence SaaS-based solutions. Comment

Chicago, Hyatt Regency McCormick Place
At IQPC's Customer Experience Conference, senior level practitioners will provide real world insight on what it takes to achieve a world-class customer experience with measurable bottom line results.
Overtone will be sponsoring, speaking, and holding a 3 hour workshop to help you leverage best practices for building customer listening into your organization.

Overtone is launching the brand at the premier marketing conference. See us at Booth 16 and check out CMO, Neil Patil’s roundtable: Reading the Pulse of Your Customers 24/7 at noon on Wednesday, January 28.