In the News
Overtone, Inc. Reached 130 Percent Sales Growth in 2009
Overtone, Inc., a provider of integrated customer listening systems that deliver real-time customer intelligence to major consumer brand companies, announced that the company achieved a 130 percent sales growth in the year 2009. In a release, the company also claims it made a 300 percent growth in customer adoption fohttp://development.overtone-inc.com/node/362/editr its advanced social media listening solutions.
Ventana Research - Overtone Lets You Discover What Your Customers are Saying about You
Research I have conducted into the Contact Center market over the last five years shows that today customers really are interacting with companies through more and more channels, everything from telephone calls, e-mails, letters, faxes, surveys, instant message sessions, web-based self-service, and mobile text messages.
Examiner.com - Overtone promises a cure to social media anxiety
Asa Murphy, Examiner.comIf you have been using social media sites such as twitter and facebook for business related activities, you are familiar with the power of these tools, and the shift they are creating in online marketing and advertising. A company wishing to tap into the public’s perception of their brand, will often find the volume of online chatter overwhelming. Overtone, a San Francisco based company, promises to come to the rescue to this social media anxiety.
Enterprise 2.0 Blog - Are you Listening?
Paige Finkelman, Enterprise 2.0 BlogUtilizing enterprise 2.0 tools to capture customers’ data and feedback enables an organization to take a transactional relationship and give it more dimension. Overtone Inc has taken this concept of listening and developed a brand-monitoring solution called the Open Mic Integrated Listening System.
CMO Council - Voice of Customer Study Released
Barney Beal, SearchCRM.com - Marketers failing to measure customer feedback, communitiesDespite the explosive growth of message boards, social networks and word of mouth, marketers are doing a poor job of monitoring their brands and the customer experience online, according to a report released today by the Chief Marketing Officer (CMO) Council.
Can You Hear Me Now?
Kevin Zimmerman, Senior Editor, 1to1 Media.At Yahoo!, where a single month can net 100,000 comments, "it's obviously unrealistic to expect a product manager to read and respond to them all," says Devon Child, senior product manager, feedback platforms. Instead the company makes it clear on its feedback forms that, while it values customer feedback, it cannot reply to everyone. Child explains that Yahoo! uses an Island Data system that allows the company to aggregate feedback and highlight recurring issues or problems, which then can be addressed quickly. Yahoo!
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OpenMic continuously collects, analyzes and reports customer sentiment and social media analytics from the channels you select: social media, email, SMS, forms, surveys and any other consumer generated media.
The problem facing airlines is apparent from any visit to Travelocity, Orbitz or Kayak. Your airline is just another cell on a price and schedule spreadsheet.