In the News
[Overtone] Report Shows Halo is Most Anticipated Game
The most recent issue Overtone, Inc.’s GameVoice video game industry report reveals top line rankings of 300+ video games, consoles, publishers, genres, retailers, and other hot topics and summarizes consumer sentiment and volume across these categories providing insight into millions of social media conversations.
[Overtone] Study: Halo: Reach Tops July Online Chatter
A new report from market research firm Overtone found that Halo: Reach was tops in online chatter for upcoming games, and was mentioned three times more often in video gaming online communities than Call of Duty: Black Ops during July.
Checking Out Video Game Chat, For Business Reasons
Anyone with a serious video gamer in her life probably is well aware that that person not only is addicted to one or another gaming console, but also to posting online about the system and the games he’s playing on it – the good and the bad. Given the huge amount of online chatter that accompanies the debut of hot new titles like Activision Blizzard's StarCraft II -- as well as whatever else is taking up their screen time in this fast-changing and fast-paced market -- you could see where game developers, publishers, and retailers could potentially be a big market for text analytics vendors.
Overtone Takes On Customer Listening With OpenMic
Overtone CMO and SVP Neil Patil believes that successful branding is all about companies learning to listen. Small companies, can simply talk to their customers on a one-to-one basis -- responding to emails and fielding phone calls individually while interpreting consumer concerns and needs in context. "The challenge", says Patil, "is to replicate that level of intimate and accurate feedback interpretation with companies that have millions of customers, across all communication channels."
Overtone Named As Part Of Gartner’s First-Ever Magic Quadrant for Social CRM
Jive and Lithium Top Gartner's First-Ever Magic Quadrant for Social CRM
Last week, rounding out its Customer 360 Summit in Los Angeles, Calif. research giant Gartner unveiled the much anticipated "Magic Quadrant for Social CRM" report. A collaborative effort by eight CRM analysts, the 26-page report evaluates the market and ranks the leading social CRM vendors according to vision and ability to execute.
Overtone closes $7 million round
Overtone Inc., which monitors company-hosted online forums and feedback platforms, has closed a $7 million Series C round of funding led by ABS Ventures and Dolphin Equity Partners.
Overtone, Inc. Raises $7 Million in Series C Funding Round
Overtone™, Inc., a leading provider of integrated listening systems that deliver real-time customer intelligence to major consumer brand companies, announced that it has closed a $7 million Series C round of funding led by ABS Ventures and Dolphin Equity Partners.
AMA serves as a resource for forward-thinking non profits
Today the American Marketing Association (AMA) presented an online webinar titled “How Online Customer Feedback Best Practices Can Help You Listen and Respond.” Although targeted toward larger companies, there was great information for non profit groups as well.
Overtone, Inc. Reached 130 Percent Sales Growth in 2009
Overtone, Inc., a provider of integrated customer listening systems that deliver real-time customer intelligence to major consumer brand companies, announced that the company achieved a 130 percent sales growth in the year 2009. In a release, the company also claims it made a 300 percent growth in customer adoption fohttp://development.overtone-inc.com/node/362/editr its advanced social media listening solutions.
Ventana Research - Overtone Lets You Discover What Your Customers are Saying about You
Research I have conducted into the Contact Center market over the last five years shows that today customers really are interacting with companies through more and more channels, everything from telephone calls, e-mails, letters, faxes, surveys, instant message sessions, web-based self-service, and mobile text messages.
Examiner.com - Overtone promises a cure to social media anxiety
Asa Murphy, Examiner.comIf you have been using social media sites such as twitter and facebook for business related activities, you are familiar with the power of these tools, and the shift they are creating in online marketing and advertising. A company wishing to tap into the public’s perception of their brand, will often find the volume of online chatter overwhelming. Overtone, a San Francisco based company, promises to come to the rescue to this social media anxiety.
Enterprise 2.0 Blog - Are you Listening?
Paige Finkelman, Enterprise 2.0 BlogUtilizing enterprise 2.0 tools to capture customers’ data and feedback enables an organization to take a transactional relationship and give it more dimension. Overtone Inc has taken this concept of listening and developed a brand-monitoring solution called the Open Mic Integrated Listening System.
CMO Council - Voice of Customer Study Released
Barney Beal, SearchCRM.com - Marketers failing to measure customer feedback, communitiesDespite the explosive growth of message boards, social networks and word of mouth, marketers are doing a poor job of monitoring their brands and the customer experience online, according to a report released today by the Chief Marketing Officer (CMO) Council.
Can You Hear Me Now?
Kevin Zimmerman, Senior Editor, 1to1 Media.At Yahoo!, where a single month can net 100,000 comments, "it's obviously unrealistic to expect a product manager to read and respond to them all," says Devon Child, senior product manager, feedback platforms. Instead the company makes it clear on its feedback forms that, while it values customer feedback, it cannot reply to everyone. Child explains that Yahoo! uses an Island Data system that allows the company to aggregate feedback and highlight recurring issues or problems, which then can be addressed quickly. Yahoo!
