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Press Releases

23 Aug 2010

It will come as no surprise to video game consumers that the upcoming game Halo: Reach, published by Microsoft Game Studios, leads in volume of online conversations about new games within popular social media video game communities, but it may come as a surprise to game publishers that it was mentioned over three times as often as Call of Duty: Black Ops in the month of July. In addition to upcoming game data, the most recent issue Overtone®, Inc.’s GameVoice™ video game industry report reveals top line rankings of 300+ video games, consoles, publishers, genres, retailers, and other hot topics and summarizes consumer sentiment and volume across these categories providing insight into millions of social media conversations.

16 Aug 2010

GameVoice Interactive Delivers On-Demand Social Media Insights Covering Over 300 Video Games

Overtone®, Inc., a leading provider of advanced listening systems that deliver real-time customer intelligence to major consumer brand companies, today introduced OpenMic® GameVoice™ Interactive, the most comprehensive social media analytics application to measure sentiment and extract insights from consumer generated text within video game communities.

2 Aug 2010

Overtone®, Inc., a leading provider of advanced customer listening solutions that deliver real-time customer intelligence to major consumer brand companies, today announced it has been positioned by Gartner, Inc. in the Magic Quadrant for Social CRM.

12 Jul 2010

Overtone®, Inc., today introduced OpenMic® version 5.3, an advanced customer listening system featuring the industry’s first hybrid text analysis engine that combines Overtone’s proven statistical-based natural language processing (NLP) engine with new linguistic capabilities – delivering the most precise and accurate text classification and sentiment analysis across multiple sources of consumer-generated content.

9 Jun 2010

Overtone President & CEO Craig Brennan to Speak about Creating Effective Multi-Channel Customer Listening Strategies
Overtone, Inc., announced today it will exhibit in Booth #13 at the Forrester’s Customer Experience Forum 2010, June 29-30, at the Grand Hyatt New York. During the conference, on Wednesday, June 30, President & CEO Craig Brennan will host an interactive breakfast discussion about creating effective multi-channel customer listening strategies.

18 May 2010

Overtone™, Inc. a leading provider of integrated listening systems that deliver real-time customer intelligence to major consumer brand companies, announced today that it will sponsor an interactive webcast titled, “How to Make Social Media Data Actionable–A Discussion with Forrester’s Zach Hofer-Shall,“ on Thursday, June 17 at 10:00 AM Pacific Time. To register for the live event, go to The American Marketing Association website, here.

21 Apr 2010

Overtone™, Inc. a leading provider of integrated listening systems that deliver real-time customer intelligence to major consumer brand companies, today announced that its OpenMic GameVoice social media insights report for March 2010 is now available. GameVoice analyzes consumer conversations from popular social media video game communities and provides actionable insights to marketers, producers, designers and retail category managers.

19 Apr 2010

Overtone™, Inc., a leading provider of integrated listening systems that deliver real-time customer intelligence to major consumer brand companies, announced that it has closed a $7 million Series C round of funding led by ABS Ventures and Dolphin Equity Partners. Overtone plans to use the funds to grow its customer base, expand its professional services organization and continue to develop new software features and capabilities.

22 Mar 2010

Overtone, Inc. and Mindshare Technologies announced today that Mindshare has selected Overtone to provide an integrated social media listening system for users of its customer survey solutions.

The agreement between the companies provides joint clients with a complete, best-of-class solution to gain actionable insights from all customer feedback channels, including customer surveys and diverse social media sources.

10 Mar 2010

Overtone™, Inc. a leading provider of integrated listening systems that deliver real-time customer intelligence to major consumer brand companies, today introduced OpenMic® GameVoice™, the first monthly video game industry report to analyze millions of consumer conversations from popular social media video game communities, providing actionable insights to marketers, producers, designers and retail category managers. Introductory three-month subscriptions to GameVoice are $1,999 (US) for a limited time.