Overtone™ to Share Online Customer Feedback Best Practices During Webcast Hosted by the American Marketing Association
SAN FRANCISCO, Calif. – – Overtone, Inc., a leading provider of integrated listening systems that deliver real-time customer intelligence to many innovative global enterprises, today announced that Overtone and Yahoo! will be featured in a webcast, “How Online Customer Feedback Best Practices Can Help You Listen and Respond,” on Thursday, March 4, 2010, hosted by The American Marketing Association.
During this webcast, participants will hear how Overtone customer Yahoo! established an online customer feedback program and about the impact it has had on their business. They will learn what all marketing professionals should know about online customer feedback best practices and understand how to collect, analyze and report customer experiences to better guide decisions regarding loyalty programs, customer care and product development.
To register for the live event, go to The American Marketing Association website at www.marketingpower.com
Webcast title: "How Online Customer Feedback Best Practices Can Help You Listen and Respond"
Who: Devon Child, Sr. Product Manager, Yahoo! User Education and Feedback, Global Network Services, and Neil Patil, Chief Marketing Officer, Overtone, Inc.
When: Thursday, March 4, 2010, 10:00 AM (PST), 12:00 PM (CST), 1:00 PM (EST). The 45 minute live event will be followed by a 15 minute question and answer session.
About Overtone, Inc.
Overtone, Inc. delivers real-time customer intelligence to many of the world’s most innovative global enterprises. Overtone’s OpenMic™ integrated listening system extracts actionable intelligence from unstructured customer-generated content. For more information, visit the corporate web site, www.overtone.com, or call us at 1-866-517-4100.
Overtone and OpenMic are trademarks of Overtone, Inc.
Media Contact: Stephanie Aldrete, Overtone, Inc. (415) 814.0495, saldrete@overtone.com
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Many companies have been successful in measuring Net Promoter Score (NPS™) program results as a periodic benchmark to drive unified action and to make occasional improvements.
OpenMic continuously collects, analyzes and reports customer sentiment and social media analytics from the channels you select: social media, email, SMS, forms, surveys and any other consumer generated media.