OpenMic - Overview
Comprehensive Social Media Analysis. Continuous Customer Listening.
OpenMic helps you understand the meaning of the world’s online conversations so you can take smart actions based on what your customers are saying right now about your company.
Our on-demand system, OpenMic, continuously collects, analyzes and reports customer sentiment and social media analytics from the channels you select: discussion forums, review sites, blogs, fan pages, email, SMS, forms, surveys and any other consumer generated media. You then interact with a customizable dashboard and reports to understand the hot topics of conversation as well as the aggregated tone, sentiment, and volume of chatter for any site, author, or topic involving your company or competitors. Also, you can click on any metric to see the most representative comments for any topic, emerging alert, product, etc. that best describe the other thousands or millions of comments. OpenMic can even identify key influencers while distinguishing “seeded” comments from authentic customer responses.
With OpenMic, you can track and fine-tune your marketing efforts, respond quickly to customer complaints, provide new offerings based on the latest feedback and strengthen customer relationships. Good business starts with good listening.
Integrated Listening System
OpenMic delivers value to all areas of your business that impacts your customers' experience and brand perception including:
- Customer Loyalty
- Brand Monitoring & Reputation Management
- Sales Marketing Effectiveness
- Service Delivery Improvement
- Product Innovation
- Research Efficiency
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The problem facing airlines is apparent from any visit to Travelocity, Orbitz or Kayak. Your airline is just another cell on a price and schedule spreadsheet.
OpenMic continuously collects, analyzes and reports customer sentiment and social media analytics from the channels you select: social media, email, SMS, forms, surveys and any other consumer generated media.