Overtone - Social Media Monitoring and Measurement

by Craig Brennan, CEO of Overtone, Inc.
Marketers are discovering the value of listening to the online consumer conversations about their company, brands, products and services and to gain actionable customer insights to improve their marketing and operational performance.

It is my hope that this article will help you to better form your Customer Listening Strategy and Program by taking advantage of the valuable customer insights waiting to be harvested from social media as well as direct to company sites.