Best Practice Number One: Listen with a Purpose
Know what you want to listen for and determine the purpose of your program. Specifically identify an area that aligns with to your short-term business plan and priorities. Or start with one solution area such as service improvement, customer loyalty program development, product management, or even market research efficiency improvements to guide your project. Like other projects, the broader the initial focus the more people involved, the less focus and the less successful you might be. So start with a particular solution area that fits the internal buzz and management direction for you company.
