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Overtone’s OpenMic® version 5.5 for Voice of Customer and Social Media Analysis

OpenMic delivers real sentiment, meaning and trends within social media and direct to company feedback for many of the world’s leading consumer brand companies. OpenMic has several distinct advantages that enable brand-driven companies to gain strategic insights and take intelligent action.

Customer Listening & Social Media Analytics for Hospitality

Both eatery and hotel companies know the value of differentiation and segmentation in delivering sustained profitability. Beyond customer satisfaction and meeting basic needs of travelers, brand “personality” and focus on key differentiating attributes is a must in carving out a sustainable loyal market niche.

The problem facing airlines is apparent from any visit to Travelocity, Orbitz or Kayak. Your airline is just another cell on a price and schedule spreadsheet. Airlines that are able to focus their brand on several key attributes and relentlessly execute on delivering a differentiated customer experience are able to break out of the box and continuously deliver profitability.

OpenMic NPS™ Solution

Understanding the Sentiments behind the Scores

Many companies have been successful in measuring Net Promoter Score (NPS™) program results as a periodic benchmark to drive unified action and to make occasional improvements. When implementing a NPS Program, do marketers immediately ask or analyze a follow-on question about WHY customers responded the way they did?

Overtone OpenMic® Customer Listening Solution for Community Managers

How do you stay on top of all the conversations taking place within your hosted community? Can you accurately track the topics and sentiment being expressed by your community members? Are you able to measure the success of your efforts to moderate and facilitate conversations? Do you know what your customers and influencers are saying about you outside the walled garden of your company-sponsored online community?

Overtone's OpenMic Solution for Social Media Implementations

OpenMic delivers real sentiment, meaning and trends within social media for many of the world’s leading consumer brand companies. OpenMic’s solution for social media listening implementations has several distinct advantages that enable brand-driven companies to gain strategic insights and take intelligent action:

Overtone’s OpenMic Listening System for Direct-to-Company Feedback Implementatio

OpenMic delivers real sentiment, meaning and trends within customer feedback for many of the world’s leading consumer brand companies. OpenMic’s solution for direct to company feedback implementations has several district advantages that enables brand-driven companies to gain strategic insights and take intelligent action:

On-Demand Social Media Insights for the Video Game Industry

OpenMic GameVoice is the first social media insight application for the video game industry.

Launched in March 2010, GameVoice analyzes and summarizes significant themes and consumer sentiment from the web’s most prevalent gaming communities. The insights provide the enigmatic social media intelligence you’ve been looking for to compliment the already available sales and SKU data published by other organizations.