Companies are expressing growing interest in Customer Listening with the continued explosion of online consumer conversations about their company, brands, products, and services. This podcast is for you , if you are a marketer that is seeking to establish an online Customer Listening Program and need to better understand the benefits, challenges and complexities of “Multi-Channel” Customer Listening.
Podcasts
Understanding the Benefits of a Multi-Channel Customer Listening Program
Top 10 Voice of the Customer Insight Questions from Customer Generated Content
by Craig Brennan, CEO of Overtone, Inc.
Marketers are discovering the value of listening to the online consumer conversations about their company, brands, products and services and to gain actionable customer insights to improve their marketing and operational performance.
It is my hope that this podcast will help you to better form your Customer Listening Strategy and Program by taking advantage of the valuable customer insights waiting to be harvested from social media as well as direct to company feedback.
