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Celebrity Endorsement Management

Using an annual celebrity “Score” to make big endorsement decisions?

When you are making big decisions to sponsor a sports figure, movie star or any other celebrity brand endorsement – do you really have all the information you need to properly negotiate, track, and measure ROI for each endorsement? If you just rely on panel and survey based indexes such as Q Scores®, Davie Brown Index, or others – you are missing out on knowing what the public really thinks about your brand and celebrity spokespeople within thousands of daily social media discussions.

With Overtone’s OpenMic listening system, you can be armed with the information you need to more effectively manage your celebrity sponsorship and endorsement dollars. The OpenMic system is purpose built to automate the reading and analysis of user generated media found online. A real-time understanding of the impact an endorsement has on overall brand affinity has never been easier.

Now you can supplement the information you’ve had in the past to make better endorsement decisions today with:

  • Summary level views of the volume, site location ,and general sentiment trends within social media concerning your company, brands, and celebrity endorsements.
  • Detailed reports and charts that present yearly, monthly, daily, and real-time analysis of the top topics of conversations, word associations, by Person/by Brand Sentiment Indexes, and representative social media postings that are associated with your brands and sponsored celebrities.
  • Quick and simple reporting tools to track and understand the online reaction to specific celebrity announcements and news.

OpenMic is an online system and requires nothing more to use than your web browser. Our professional services team will work with you hand in hand to setup, utilize, and continually glean valuable insights to dramatically improve your sponsorship and endorsement ROI.

You cannot ignore the strategic advantage that continuous listening and engagement offers your company. Please schedule a personalized demonstration of the OpenMic integrated listening suite.

*Q Scores is a trademark of Marketing Evaluations, Inc.